Target in new deal with Pinterest

Target in new deal with Pinterest
Mon 02/10/2017 – 10:19

Sales activation

Target Corp. is using technology to make it easier for online shoppers to search for exactly what they are looking for — be it a sweater that was worn by a co-worker or nursey decor as seen in a magazine.

(Author : Marianne Wilson)

The discounter announced it will integrate Pinterest’s visual search technology, Lens, into Target’s mobile app and desktop website.

Instead of typing “modern crib” into a text search bar, shoppers can snap a picture of what they are looking for, click on it and, in seconds, a curated set of Target items that resemble or complement the photo will appear on screen. Target is the first — and exclusive — U.S. retailer to bring Pinterest Lens directly into its apps.

Target plans to bring Pinterest Lens — along with insights from its massive catalog — into the chain’s registry experience. From there, it will add the visual search tech into its Target app.

“This Pinterest partnership quite literally helps us shorten the distance from when our guests have an idea to when they’re ready to make a purchase,” says Rick Gomez, chief marketing officer, Target. “It’s another way we’re making it easy and fun for our guests to explore and find new products. Plus, as we start to understand what shoppers are really looking for, it’ll help us better anticipate — and plan for — the latest styles and trends. We look forward to unlocking new potential, together.”


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