Inditex: Spanish giant continues its ecommerce expansion in China
Wed 27/05/2015 – 14:09
(Author : Katarzyna Romanowska)
This launch represents Oysho’s major commitment to the Asian market and strengthens its presence and business development. At Oysho.tmall.com can be found all the brand’s products from its different lines including lingerie, sportswear, sleepwear, beachwear, accessories and footwear.
OYSHO IN CHINA
Tmall.com is one of the main online sales platforms belonging to the Chinese e-commerce giant Alibaba.com, which has over 400 million shoppers and 50,000 stores where products from over 70,000 brands are sold, according to information from its website. Oysho has been present in China since 2011 and now has more than 50 stores in 38 cities across the Asian country. “Oysho.tmall.com is a step further in the company’s firm commitment to e-commerce expansion with www.oysho.com already being available in 15 countries, and in September this year, Oysho will launch its own online shop for the Chinese market at www.oysho.cn.,” said the company in its press release.
Oysho currently has more than 580 shops in 42 countries. Through these endeavours, Oysho joins other branches of the Inditex Group that sell their products on Tmall.com such as Zara, Stradivarius, Bershka and Pull&Bear. Inditex Group is one of the largest fashion retail groups in the world and has over 6,300 shops in 87 markets. In total, the Group has over 460 shops in China.
Spanish fashion retailer announced in January that it plans to roll out its integrated online and store model throughout China. The Chairman and CEO of Inditex, Pablo Isla, met with Zhong Shan, China International Trade Representative at the Ministerial Level, to reaffirm Inditex’s commitment to the Chinese market, which plays a huge role in the fashion retailer’s business. Last year Zara has launched its official online store on Tmall.com, China’s largest brands and retail platform. This marks an exciting development for Zara’s online business in China. Zara.tmall.com offers online shoppers in China the same full range of products for women, men and kids as that found on www.zara.cn and in Zara’s stores across China.
China’s online retail spending reached $307 billion in 2013 and is forecast to grow at a compound annual rate of nearly 20% until 2019, when it should exceed $1 trillion, according to research firm Forrester.