In London, Boots Opened the ‘Inkey Lab’ with The Inkey List
Fri 22/11/2019 – 16:15
Boots and affordable skincare brand The Inkey List collaborated on the creation of the Inkey Lab, which is now open at the retailer’s Covent Garden store in London.
(Author : Laura McQuarrie)
Inside the Inkey Lab, which is open for just a limited time this month, consumers are invited to make their own serums that are tailored to their specific needs and goals.
To help consumers in making their own formulas, skincare experts are on-site at the Inkey Lab. A total of 35 different combinations are available, and the finished products are accented with personalized packaging that shows a customer’s name. As the in-store pop-up is open during the holiday season, customers also have the option to take advantage of a gift-wrapping service.